Your products are the face of your brand, so presenting them beautifully in visual content is essential. But with Histor offering more than 2,500 colors and millions of possible palettes across different interior styles, creating enough diverse inspiration becomes a major challenge. How do you keep delivering fresh, varied content for everyone when your production budget is tight?
To solve this, we developed the concept ‘Vind jouw innerlijke meester’ because inspiration can come from anywhere, and anyone loves to imagine themselves as a great artist. Using public-domain artworks, we created the first social formats that allowed us to tap into this idea instantly.
From there, we built an AI-driven workflow capable of generating hyper-realistic interior images without ever setting up a photoshoot. These visuals became the foundation for social formats and endless possibilities for years of content on Histor’s social channels, enabling endless variety at a fraction of the traditional production cost.
The AI workflow used a user-friendly 3D interior tool in addition with AI which kept us in complete control.
CLIENT: HISTOR / PPG
AI WORKFLOW / CONTENT STRATEGY: MARK VAN NIEUWENHOVEN
AGENCY: THE POST